Jun 10, 2019 By: yunews
Daniel Pollack, professor at , and Robert Reiser, a PhD candidate at Wurzweiler, have co-authored an article in , titled In One Sentence, What Makes You Special? Marketing Social Work.
As social workers and social service providers, its easy to forget that we are also marketers, Pollack and Reiser observed. While we dont sell beer, automobiles, or computer games, we do compete in the crowded marketplace of empathy and social justice. Marketing is all about storytelling. To have dreams is one thing; to convey them to othersto have them heard and understoodis something else.
